What we do

We are a full service qualitative agency, offering UK and international research. We work in brand positioning and strategy development, NPD, advertising and packaging, as well as social and corporate research.

We place great importance on recruitment and manage it to high standards.

We offer standard and non-conventional methodologies including:

Group discussions and focus groups (we do believe there is a difference!)
Mini groups and triads
Paired and individual depth interviews
Family sessions
In-home and retail observation
Accompanied shopping
Product trial and recall groups
Employee groups
Client workshops

We believe in the imaginative yet judicious use of techniques, such as pre-group tasks and projective and enabling techniques.

While we think most projects benefit from building in reasonable time for proper analysis and leaps of insight, our experience also makes us ideally suited for reliable quick turn-arounds when needed.

Learn about the market sectors we work in >>

We are specialists in qualitative research with children and youth, older people and sensitive issues.